Last Updated: 2026-06-08
Value-Up (“Value Up,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit our website at value-up.org, submit a contact or inquiry form, attend or schedule one of our programs, or otherwise interact with our services (collectively, the “Services”).
Certain rights and disclosures may vary depending on your state of residence, your relationship with us, and whether the information is governed by laws such as the Family Educational Rights and Privacy Act (“FERPA”), the Children’s Online Privacy Protection Act (“COPPA”), and other applicable federal or state laws.
1. Scope
This Privacy Policy applies to Value-Up (“Value Up,” “we,” “us,” or “our”) and describes how we collect, use, and share personal information in connection with our website at value-up.org, contact and inquiry forms, school assembly programs, workshops, professional development, and related services (collectively, the “Services”).
This Privacy Policy does not govern information we process solely on behalf of schools or districts as a contracted service provider under a separate written agreement. School-specific data practices in those arrangements may be governed by FERPA, COPPA, or separate institutional agreements.
By using our Services, you acknowledge this Privacy Policy. If you do not agree, please do not use our Services.
2. Information We Collect
We may collect the following categories of personal information, depending on how you interact with us
A. Information you provide directly
- name
- email address
- mobile or other phone number
- school or district name
- role (educator, administrator, parent, or other)
- program or event interest
- communications preferences
- form responses, comments, and messages
- scheduling and inquiry details
B. Information collected automatically
- IP address and approximate location
- browser type, version, and language
- device type and operating system
- pages visited, time on page, and referral source
- cookie and tracking technology data
- form submission metadata
C. Information from third parties
- analytics and communications providers
- referral sources and list-management tools
- publicly available sources
- service providers acting on our behalf
D. Sensitive information
We do not seek to collect sensitive personal information through our general website or contact forms. If sensitive information is necessary for a specific program engagement, we will provide a separate notice at the time of collection.
3. How We Use Personal Information
We may use personal information for the following purposes
- to provide and operate our Services
- to respond to inquiries and scheduling requests
- to send confirmations, reminders, updates, and follow-up communications
- to deliver school assembly programs, workshops, and professional development
- to personalize content and improve user experience
- to maintain security, prevent fraud, and protect our rights
- to comply with legal obligations and respond to lawful requests
- to conduct internal reporting, analytics, and service improvement
- to communicate about programs, resources, events, and related opportunities, where permitted by law
- to place outbound calls and send messages, including live calls, automated calls, prerecorded or AI-generated voice calls, text messages, and voicemail, as described below and subject to applicable consent and opt-out rules
4. Calls, Text Messages, AI Voice, and Ringless Voicemail
If you provide us with a phone number, we may contact you at that number for program-related communications, subject to your consent choices and applicable law.
Depending on your interaction with us, these communications may include
- inquiry and scheduling follow-up
- event confirmations and reminders
- program and booking updates
- deadline and follow-up notices
- service-related account notices
- optional promotional or marketing messages, if you have consented where required
These communications may be delivered by
- Value Up personnel
- our service providers acting on our behalf
- automated telephone dialing technology
- prerecorded or artificial voice technology
- AI-generated voice technology
- ringless voicemail or direct-to-voicemail technology
We do not use all of these methods in every case. Where law requires consent, we seek consent before sending covered communications. Consent is not a condition of purchase or enrollment.
Opt-out and revocation of consent
You may opt out of marketing texts at any time by replying STOP. You may also revoke consent to receive calls or texts, including automated or prerecorded communications, by any reasonable method that clearly communicates your request, including contacting us using the information in Section 18.
We will honor opt-out and revocation requests as required by law. A request to stop one category of communication may, where legally required or operationally appropriate, be treated as a broader request to stop similar non-emergency automated communications to that number. Even if you opt out of marketing communications, we may still send non-marketing communications permitted by law, such as transactional, informational, or legally required notices.
5. Consent Records
Where we rely on consent for communications or data practices, we may maintain records of
- the form or page where consent was collected
- the date and time of consent
- the wording presented at the time of consent
- the phone number or email address provided
- IP address or other submission metadata
- subsequent preference changes or opt-out requests
We retain these records for compliance, audit, dispute-resolution, and business continuity purposes.
6. Cookies, Analytics, and Advertising
We and our service providers may use cookies and similar technologies to
- remember preferences
- measure traffic and campaign performance
- understand website engagement
- improve design and functionality
- support security and troubleshooting
- deliver or measure advertising, where used
You may be able to manage cookies through your browser settings. Some browsers allow you to send a “Do Not Track” signal; because there is no uniform industry standard for recognizing such signals, our Services may not respond to them in every context.
Our contact form uses Google reCAPTCHA. Its use is subject to Google’s Privacy Policy and Terms of Service. We may also embed YouTube videos; YouTube may set cookies when those embeds are loaded.
7. Student Records, FERPA, and Education Information
Value Up provides programs and services to K-12 schools and districts. When we work with schools, certain student education records may be governed by the Family Educational Rights and Privacy Act (FERPA) rather than by general consumer privacy laws.
Value Up acts as a service provider to schools in those arrangements. We do not independently maintain student education records as covered by FERPA, and we do not disclose such records except as authorized by the school, required by law, or otherwise permitted under FERPA.
This Privacy Policy does not limit any rights you may have under FERPA or other applicable student privacy laws. For questions about student education records, please contact the relevant school or district directly.
8. Children’s Privacy
Our Services are directed primarily to educators, school administrators, and parents – not to children directly. We do not knowingly collect personal information online from children under 13 without providing any required notice and obtaining any required consent, unless an exception applies.
When Value Up presents programs in schools, we do so under the school’s authorization and consistent with the school’s FERPA and COPPA obligations. We do not collect personal information directly from students through our public website or contact forms.
Parents or guardians who believe that a child has provided personal information inappropriately through our Services may contact us to request review or deletion, subject to applicable legal requirements.
9. How We Disclose Personal Information
We may disclose personal information to
- service providers and contractors that help us host websites, manage forms, send communications, provide analytics, store records, and operate the Services
- communications vendors that deliver calls, text messages, AI voice calls, voicemail, email, and related engagement tools on our behalf
- professional advisors such as attorneys, auditors, and insurers
- government authorities, courts, law enforcement, or regulators when required or permitted by law
- parties involved in an actual or proposed merger, financing, reorganization, asset sale, or similar transaction
- other parties with your direction or consent
We do not sell or share your personal information. Your information is disclosed only to the categories of recipients listed above, solely for the purposes described in this Privacy Policy. We do not sell personal information in exchange for money, and we do not share personal information with third parties for their own marketing purposes.
*Mobile Data Notice* No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
10. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to
- provide services and communications
- comply with legal, tax, accounting, and regulatory obligations
- resolve disputes
- enforce agreements
- maintain safety, audit, and compliance records
Retention periods may vary by data type, legal requirements, and operational need. When personal information is no longer reasonably necessary, we will delete, de-identify, or securely dispose of it as required by law.
11. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
If you believe your information has been compromised, please contact us immediately using the information in Section 18.
12. Your Privacy Rights
Depending on your state of residence and subject to applicable exceptions, you may have the right to
- know whether we process your personal information
- access personal information we hold about you
- request correction of inaccurate personal information
- request deletion of personal information
- obtain a copy of certain personal information in a portable format
- opt out of certain profiling, targeted advertising, sale, or sharing activities, where applicable
- limit the use or disclosure of sensitive personal information, where applicable
- appeal a denial of a privacy request, where required by law
- not be discriminated against for exercising privacy rights
Some of these rights may not apply to information subject to FERPA, employment records, or other exemptions under applicable law.
To exercise available rights, contact us using the information in Section 18. We may need to verify your identity and authority before processing your request.
13. State-Specific Disclosures
Residents of certain states may be entitled to additional disclosures or rights. Where required by law, we may provide supplemental state notices, including for California, Colorado, Nebraska, and other states with comprehensive privacy laws.
Nebraska residents We do not sell personal information as defined under Nebraska law. We do not process personal information for purposes of targeted advertising without offering an opt-out mechanism where required.
If you are a resident of a state that grants privacy rights not fully described here, you may contact us to request the state-specific notice applicable to your jurisdiction.
14. Text Message Program Disclosures
Where we offer an SMS or MMS messaging program
- message frequency may vary
- message and data rates may apply
- consent is not a condition of purchase or enrollment
- reply STOP to opt out
- reply HELP for help, where supported
- wireless carriers are not liable for delayed or undelivered messages
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted.
We may use third-party messaging platforms to operate these programs.
15. AI and Automated Communications
We may use automated systems, AI-generated voice, or chatbot tools to facilitate communications, schedule programs, or respond to inquiries. Where such tools are used in a manner that requires disclosure or consent under applicable law, we will provide appropriate notice at the point of interaction.
AI-generated or automated communications will be identified as such where required by law. You may always request to interact with a human representative by contacting us directly.
16. Third-Party Links and Services
Our website may contain links to third-party websites, embedded content such as YouTube videos, or services not operated by Value Up. This Privacy Policy does not govern those third parties’ data practices.
We encourage you to review the privacy policies of any third-party services you access through our website. We are not responsible for the privacy practices or content of third-party sites.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date and take any additional steps required by law. Your continued use of the Services after changes become effective means the updated Privacy Policy will apply, to the extent permitted by law.
For material changes, we may provide additional notice such as a banner on our website or an email notification where we have your contact information.
18. Contact Us
If you have questions about this Privacy Policy or wish to exercise applicable privacy rights, contact us at
Minden, Nebraska
Phone: 1-888-448-5479
Web: value-up.org/contact
